Insight: Women in New Zealand are paid 10% less, for doing the same job as men.
Idea: Demand equal pay
Execution: To even out this inequality the YWCA Auckland decided men should be charged 10% more. Through TV, print, online, and experiential, this campaign highlights how absurd it is for the two genders to be treated differently when it comes to money.
As a result, all outrage is directed to demandequalpay.org.nz Once opened, the website soon becomes unbalanced, just like the gender pay gap in New Zealand. And the only way to even it back up is by signing up with your support.
As a result, all outrage is directed to demandequalpay.org.nz Once opened, the website soon becomes unbalanced, just like the gender pay gap in New Zealand. And the only way to even it back up is by signing up with your support.
Website Balanced at the begining of animation
Website unbalanced
Male email sent at 1pm
Female email sent at 1pm
